With PARADIS SVP, we didn’t just shoot swimwear — we bottled up summer. This campaign captures that bold, high-energy confidence that lives in every pair of briefs and shorts. The art direction? Clean lines, bright tones, and an unapologetic vibe that says: these were made for sunshine.

Every shot leans into shadowplay and warmth. Striped swim shorts in pastel pinks, blues, and lemon yellows were framed by palm tree shadows to reflect their resort-ready spirit. The star print swim briefs pop against colorful backdrops — from dusty pink to powder blue.

The collection comes to life in candid beach moments too: a red pair overlooking the ocean from a lifeguard post, bright yellow briefs glowing at golden hour, and sunset-toned swim shorts that look like they were pulled straight out of a vintage postcard.

From white background shots with stylized shadows to lifestyle imagery rooted in real places, this campaign is designed to move — from screen to cart.

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